Terms of Service
Effective date: January 3, 2026
These Terms of Service (“Terms”) govern your access to and use of dealerperformance.ai (the “Site”) and any related
communications you have with Dealer Performance (“Dealer Performance,” “we,” “us,” “our”).
If you do not agree to these Terms, do not use the Site.
Not legal advice. For formal legal review, consult counsel.
1) Who we are
Dealer Performance provides consulting and implementation support for dealership operations, including AI-enabled workflows,
messaging strategy, and process design.
2) Relationship to client agreements
If you purchase services from us, the commercial terms may be set out in a separate proposal, order form, statement of work,
or subscription terms (“Order Terms”). If there is a conflict between these Terms and the Order Terms, the Order Terms control
for the purchased services.
3) Use of the Site
You agree not to:
- Use the Site for unlawful, harmful, or fraudulent purposes.
- Attempt to interfere with the Site’s security or operation.
- Copy, scrape, or reverse engineer the Site except as permitted by law.
4) Communications
If you submit your contact information, you may receive communications from us related to your request, scheduling, or services.
SMS/Text
- Message frequency varies.
- Msg & data rates may apply.
- Reply STOP to opt out. Reply HELP for help.
Monitoring and recording. We may monitor and retain records of calls, voicemails, texts, and email logs
for quality assurance, training, security, and compliance where permitted by law.
5) Messaging compliance and legal responsibility (TCPA, CAN-SPAM, CASL)
If our services involve messaging, calling, or email automation for your dealership or business, you understand and agree that
you (the client) are the initiator of communications and you are solely responsible for compliance with applicable laws and
regulations, including consent requirements, do-not-call/do-not-contact obligations, opt-in and opt-out processing, and
time-of-day and time-zone restrictions.
You are responsible for obtaining, maintaining, and documenting all required consents and authorizations, and for maintaining
and honoring your internal suppression lists and any applicable national or regional registries.
For clarity, we do not guarantee that integrations will automatically detect, synchronize, or validate your consent status,
opt-in/opt-out records, or suppression lists. You are responsible for ensuring your records are accurate and current.
6) Nature of AI and human verification
Any AI-enabled tools, automations, or recommendations are probabilistic and may generate unexpected, incomplete, or inaccurate
outputs. You are responsible for reviewing, validating, and verifying outputs before using them with customers, including
verifying vehicle availability, pricing, incentives, appointment confirmations, and any other customer-facing representations.
We do not guarantee results, conversion, revenue, appointment volume, or ROI. Outcomes depend on factors outside our control
(including staffing, inventory, pricing, follow-up, and market conditions).
7) Scripts, copy, and claims
We may provide or help draft scripts, prompts, message templates, or other content. You are responsible for reviewing all facts,
representations, disclosures, and legal claims for accuracy and compliance before use, even if we helped create them.
8) Customer data, license to use, and de-identified data
As between you and Dealer Performance, you retain ownership of the data you provide to us (“Customer Data”).
You grant us a limited, non-exclusive license to access, store, process, transmit, and use Customer Data to provide, maintain,
and improve services, to support you, and to prevent or address security and technical issues.
We may create and use de-identified and aggregated data (data that does not identify you or any individual) for analytics,
benchmarking, service improvement, and to build or train internal models, where lawful.
If you provide feedback, you grant us a non-exclusive, royalty-free right to use that feedback to improve our services.
9) Fees, refunds, and chargebacks
Fees and payment terms (including any onboarding or implementation fees) are set out in the applicable Order Terms.
Unless we expressly agree otherwise in writing, payments are non-refundable.
If you dispute a charge, contact us first so we can investigate and attempt to resolve the issue. Chargebacks may result in
suspension of services while the dispute is investigated and resolved.
10) High-risk contacts and suspension
We may suspend or limit services (including blocking certain contacts) if we reasonably believe your use may violate applicable
law, create unusual compliance risk, threaten platform deliverability, or harm Dealer Performance or third parties.
11) Intellectual property
The Site and its content (text, design, graphics, logos) are owned by Dealer Performance or its licensors and are protected by
intellectual property laws. You may not reproduce or distribute our content without written permission.
12) Third-party services and links
The Site may reference or integrate with third-party services (for example: scheduling tools, CRMs, communications providers).
We are not responsible for third-party services, content, or policies.
13) Disclaimer of warranties
The Site and services are provided “as is” and “as available.” To the fullest extent permitted by law, we disclaim warranties
of merchantability, fitness for a particular purpose, and non-infringement.
14) Limitation of liability
To the fullest extent permitted by law, Dealer Performance will not be liable for indirect, incidental, special, consequential,
or punitive damages, or any loss of profits, revenue, data, or goodwill arising from your use of the Site or services.
15) Indemnification
You agree to defend, indemnify, and hold harmless Dealer Performance from claims arising out of your misuse of the Site,
your Customer Data, or your violation of these Terms, including claims arising from messaging, calling, or email campaigns
where you failed to obtain required consent or comply with applicable laws.
16) Changes to the Site or Terms
We may modify the Site or these Terms at any time. Continued use of the Site after changes become effective means you accept
the updated Terms.
17) Governing law
These Terms are governed by the laws of the State of Maryland, without regard to conflict-of-law rules.
18) Contact
Dealer Performance
Email: jtorreblanca@dealerperformance.ai
Email: jtorreblanca@dealerperformance.ai